Local SEO – why should this model interest you?

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Whether you’re starting a new business, or are looking to expand your reach into the local market, it’s important to have an online presence that will appeal to potential customers. Local search results are usually the first thing people see when searching on Google, Yahoo, and Bing, so you need to make sure your site is set up to take advantage of this prime real estate in the search engine results pages. 

The trend for locality

There’s no doubt that local SEO is on the rise. And, as more and more people search for local businesses online, it’s becoming increasingly important for small businesses to optimize their sites for local search. 50% of searches from Google concern local queries, and more than 1 in 3 customers first check their website before going to a given place. The time of the pandemic further strengthened the need for locality, so it is worth treating it as a permanent need, not a passing fashion.

What is local SEO strategy?

Local SEO is a strategy that businesses can use to optimize their website and online presence for local search. This can be done through various means, such as adding location-specific keywords, creating pages for each location, and building citations. By doing so, businesses can improve their visibility in local search results, which can lead to more website visitors and customers. You can read more about that here:

For who it will be a good solution?

If you’re a small business owner, then local strategy is a great way to get your website in front of people who are searching for your products or services in your area. It’s also a good solution for businesses that have multiple locations, as it can help you rank higher in search results for each individual location. 

Hand in hand – Google and local searches

Google and other search engines are constantly tweaking their algorithms to give users the best possible results. That means that what works today might not work tomorrow. As a business owner, you need to stay on top of the latest trends and ensure that your site is optimized for local search.

More and more, people are searching for businesses near me. When you geolocalize your website, you’re telling Google (and other search engines) that your site is relevant to searchers in a specific geographic area. This can be as small as a city or as large as a country. For example if you search for SEO in Meath, you will get the best results matched for your needs. 

Tips on how to optimize webiste for local searches

Keywords and content

If you want your website to rank higher in local search results, start by making sure your site is optimized for local keywords. Include city and state names in your titles and meta descriptions, and make sure your NAP (name, address, phone number) is up-to-date and consistent across the web. Creating local content, such as blog posts or articles about local events, can also help you rank higher in search results.


Link building is one of the most important, and often overlooked, aspects of local strategy. In order to rank well in local search results, your site must have links from other high-quality websites in your industry or niche. One way to get these links is to guest blog on other sites or create helpful resources that other website owners will want to link to. Another way is to directory listings and local citations, which we’ll cover next.

Google My Bussiness card

If you want to optimize your website for local searches, you need to make sure you have a Google My Business listing. This will help ensure your business appears in local search results. Plus, you can add additional information about your business, such as your hours and location, which can also help improve your ranking. Add your business to Google Maps. This will help people find your business when they do a local search.

Social media

As more and more people use social media to find and connect with businesses, it’s important to make sure your business is visible on these platforms. Think about Facebook fanpage, Instagram profile or TikTok. Be active on these channels and engage in conversations that are relevant to your industry. Also, consider adding tags.

Schema markup

If you want to optimize your website for local searches, one of the most important things you can do is add schema markup. Schema markup is code that helps search engines understand the content on your website. By adding schema markup, you can give search engines more information about your business, which can help your site rank higher in local search results.

Mobile devices 

One of the best ways to optimize your website for local searches is to make sure it is mobile-friendly. More and more people are using their mobile devices to search the web, so it is important that your site is responsive and easy to use on a smaller screen.

Wrapping up

As you can see, there are a few key things you can do to optimize your site for local search. By following these tips, you can help your business be more visible in search results and attract more local customers. While the process may seem daunting at first, once you get started it will become second nature! Good luck!

Main photo: Sarah Blocksidge/

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