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How to Pick the Right Keywords for Your SEO Strategy

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You’ve heard it countless times before: keywords are important for search engine optimization (SEO). Without relevant keywords and keyword phrases in your content, you won’t attract the attention of the search engines. But how do you know which keywords and keyword phrases to use? This guide will show you how to pick keywords and phrases for your SEO strategy based on topic, intent, and competitiveness.

Introduction to keyword research

Keyword research is one of the most important, valuable, and high-return activities in search marketing. There are many aspects to consider when picking keywords: Do you want short-tail or long-tail keywords? Do you want popular or less popular words? Are you looking for branded or non-branded keywords? Once you have figured out which keyword is best for your campaign, you can start diving into finding related terms and phrases that people might use when searching. The good news is that plenty of tools on the market can help you with this task!

Understand why it’s important for SEO

If you want your website to rank high in search engine results pages (SERPs), you need to choose the right keywords. A few things make a keyword successful: the number of times it is searched, its commercial intent, and how competitive it is. Using tools like Google Trends or looking at competitors’ organic rankings, you can figure out which keywords are popular. The more specific a keyword is, the easier it will be to rank for that keyword with relevant content on your site. Enterprise SEO services can help you find related keywords, optimize those keywords throughout your site, and establish goals for each page.

Learn about the four different types of keyword research

There are four types of keyword research: commercial, transactional, informational, and navigational. People use commercial keywords when they are ready to buy something. Transactional keywords are keywords that people use when they are looking for a specific product or service. People use informational keywords when they want to learn more about a topic. People use navigational keywords when they want to find a specific website or page.

Do your research

Before you can start using keywords for your website or blog, you need to do your research. Figure out which keywords are most relevant to your business or website. You can use tools like Google AdWords Keyword Planner and Google Trends to find the right keywords. Once you’ve found a few good keywords, it’s time to start using them in your content. If you need some help with positioning your website, visit

Write using your target keywords

If you want your website to rank higher in search engine results pages, you need to choose the right keywords. But how do you know which keywords are right for your business? For starters, you can use Google’s keyword tool. With this tool, all you have to do is enter a few words that describe what your company does, and Google will give you a list of related words and phrases that people are searching for regularly. You can also try looking at other companies in your industry and seeing what keywords they’re targeting; they’ll likely be relevant to yours.

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