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How to Optimize Your Site’s Internal Linking for SEO

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Internal linking can make or break your search engine optimization (SEO) efforts. It’s one of the top on-page ranking factors. This means that by optimizing your internal linking structure, you’ll be able to boost your site’s rankings in search results and improve its overall performance. Here are some basic guidelines when optimizing your site’s internal linking structure for SEO.

Keyword research using SEMrush

When it comes to SEO, one of the most important aspects is keyword research. And when it comes to keyword research, SEMrush is one of the best tools. To find keywords relevant to your business and blog post, enter your domain name into the SEMrush search bar and see what you get! If you want more advanced search capabilities that go beyond just your site or a certain page on your site, go ahead and do a custom search. You can also use their list of suggested related keywords for great ideas about what keywords you might want to include in content to rank better in Google Search results pages (SERPs).

Internal Links: Choosing Keywords

When optimizing your site’s internal links for SEO, picking the right keywords is crucial. The keywords you choose should be relevant to the page you’re linking to and the overall theme of your site. Keywords are best selected based on what pages users are likely to search for and how many users will search for those terms. Use keyword research tools like Google AdWords Keyword Tool or Bing Ads Intelligence to find popular words that are searched frequently and have low competition (or few advertisers), so you can rank higher in search engine results pages (SERPs).

Link Text vs. Anchor Text

Link text is the visible, clickable text in a hyperlink. It can be helpful to think of link text as the label for the link. In contrast, anchor text is the hidden text associated with a hyperlink. Search engines use anchor text to help determine the topic of the linked-to page. Anchor text should match up closely with the content on your site and ideally includes keywords you want to rank for. You can change or update the anchor text by editing it directly in your HTML code or through your WordPress dashboard. If you are unsure how to edit your HTML code, we recommend contacting an agency such as Quebec SEO agency.

Things NOT to do with your internal links

When optimizing your site’s internal linking for SEO, there are a few things you’ll want to avoid doing. For starters, don’t add too many links to a single page, as this can look spammy to search engines. Additionally, try to avoid using the same anchor text over and over again, as this can also look spammy. Finally, ensure your links are relevant and add value to the user experience. Avoid short links and if you use images on your website, try not to have more than one link in each image. The best way to create good quality links is through original content that is both interesting and engaging. If done right, this type of content will naturally attract good quality links, which will improve your local SEO Google.

Best practices for creating solid internal links

1. Make sure your links are relevant. Internal links should be placed on pages closely related to the page you’re linking to.

2. Use keyword-rich anchor text. This will help your users and search engines understand what the linked-to page is about.

3. Avoid using too many links on a single page. A good rule of thumb is to keep your links under 100 per page.

4. Don’t use nofollow tags on your internal links.

Main photo:KatarzynaTyl/pixabay.com

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